Johor's Sungai Johor Emerges as Premier Ecotourism Destination Blending History and Natural Beauty
A new river cruise operator on Sungai Johor in Kota Tinggi is capitalizing on the waterway's rich heritage as the former lifeline of the Johor-Riau Sultanate, attracting over 10,000 visitors in its first seven months and positioning itself as a flagship ecotourism product for Visit Johor 2026.